The following is an email sent by Lisa Gans, an NGO worker living in Kabul, to her friends and family following Monday’s attack on the Serena Hotel in Kabul, Afghanistan. Lisa was trapped in the hotel during the attack and witnessed the events firsthand.

About this blogfolio:
This blogfolio [portfolio in blog format] showcases the work of Froggystyle, a branding and advertising creative cell in the Middle East and South East Asia that acts as a support for ad agencies (for advertising campaigns and pitches) or for clients directly.
Froggystyle, spearheaded by Yvan C. Goudard, brings onboard the necessary people on a project basis to offer the best possible service. We can work online or onsite with equal effectiveness. Our previous missions range from advertising in war zones (Afghanistan and Sudan), unstable countries (Algeria, Saudi Arabia, and the Ivory Coast) to amazing places (Thailand, UAE and France).
We are consumer centric and every piece of work we do is with the consumer in mind. It means that, for example, we would pick a specific color because the research shows that the consumers like it, not because it is the favorite of the CEO.
We have expertise in both traditional advertising (press, TV, outdoors etc) as well as in digital media (blogging, social media, networking platforms, CPM and CPC campaigns etc). Although ATL and BTL are still in demand, online is now taking a significant and increasing chunk of marcom budgets.
To get your campaign started, contact us now!

About Yvan C. Goudard:
Yvan is an accomplished creative professional with more than two decades experience in the industry. He has worked in markets as diverse as Tahiti, Afghanistan, North Africa, Europe and the Middle East. He is responsible for delivering creative TTL campaigns and for being a key instrument in winning pitches.
His agency roster includes Saatchi & Saatchi, JWT, TBWA, McCann and Ogilvy. He has worked on international brands such as Danone, Tunisiana, Orascom, Etihad Airways, Saudi Airlines, Roshan, Sony, Ford, Samsung, Arla foods, Ariel, Meditel, Pantene and many others.
See full bio here.
Joyeux anniversaire Tunisiana
Participated actively in this winning pitch with Ogilvy Tunis for Tunisiana, mobile phone operator, in January 2008.
Don’t forget the shades.
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in November 2007
See life.
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in November 2007
For picky customers.
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in November 2007
With increased frequency, the region is now closer than ever
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in October 2007
The world’s largest poster
Outdoor poster done with TBWA\RAAD for Sorouh in Abu Dhabi, UAE, in October 2007. Sorouh Faces 1 Million $ charity – Guinness World Record
Now landing on the roof of the world.
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in October 2007.
Lit by a starry night
Awareness campaign created and executed for French Vision for their client ADWEA, in October 2007.
It’s raining every day in Abu Dhabi
Awareness campaign created and executed for French Vision for their client ADWEA, in October 2007.
Manila daily
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in September 2007.
Singapore now open for business
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in August 2007.
Go for Gold
Press ad done with TBWARAAD for Etihad Airways in Abu Dhabi, UAE, in August 2007.
Roshan birthday promotion
TV ad done with JWT for Roshan in Kabul, Afghanistan, in August 2007.