About this blogfolio:
This blogfolio [portfolio in blog format] showcases the work of Froggystyle, a branding and advertising creative cell in the Middle East and South East Asia that acts as a support for ad agencies (for advertising campaigns and pitches) or for clients directly.
Froggystyle, spearheaded by Yvan C. Goudard, brings onboard the necessary people on a project basis to offer the best possible service. We can work online or onsite with equal effectiveness. Our previous missions range from advertising in war zones (Afghanistan and Sudan), unstable countries (Algeria, Saudi Arabia, and the Ivory Coast) to amazing places (Thailand, UAE and France).
We are consumer centric and every piece of work we do is with the consumer in mind. It means that, for example, we would pick a specific color because the research shows that the consumers like it, not because it is the favorite of the CEO.
We have expertise in both traditional advertising (press, TV, outdoors etc) as well as in digital media (blogging, social media, networking platforms, CPM and CPC campaigns etc). Although ATL and BTL are still in demand, online is now taking a significant and increasing chunk of marcom budgets.
To get your campaign started, contact us now!
About Yvan C. Goudard:
Yvan is an accomplished creative professional with more than two decades experience in the industry. He has worked in markets as diverse as Tahiti, Afghanistan, North Africa, Europe and the Middle East. He is responsible for delivering creative TTL campaigns and for being a key instrument in winning pitches.
His agency roster includes Saatchi & Saatchi, JWT, TBWA, McCann and Ogilvy. He has worked on international brands such as Danone, Tunisiana, Orascom, Etihad Airways, Saudi Airlines, Roshan, Sony, Ford, Samsung, Arla foods, Ariel, Meditel, Pantene and many others.
See full bio here.
Full campaign created and executed with Rice advertising for their client Derani Yacht in Phuket – Thailand, in November 2010.
Self promotion ad conceived and created for BobnBab Advertising for their digital department in Beirut, Lebanon, in December 2009
Full set of collaterals created and designed for the guest programme (frequent flyer scheme) of Etihad Airways. TBWA\RAAD Abu Dhabi – UAE, January 2009.
This gallery contains 5 photos.
Participated actively in this winning pitch with TBWA\RAAD Abu Dhabi – UAE for Yahsat, satelitte communication company, in November 2009.
Participated actively in this winning pitch with Ogilvy Tunis for Tunisiana, mobile phone operator, in January 2008.
Developed the logo, slogan and header for Robin Bal, a successful blogger giving his twisted point of view on things of everyday’s life. Bahrain, in August 2011.
This gallery contains 8 photos.
Developed a full communication package (cleaning up their logo, slogan, set of stationery, leaflet, website, magazine ad, yellow pages ads) for MIS Tahiti, French Polynesia, in April 2011.
Developed the logo for International Thai Culture Camp, a cultural meeting in Koh Sichang organized by the Thai Music Department of Chulalongkorn University, Thailand, in January 2011.
Full blog created and executed along with all related social media in order to promote the talents of Afghanistan, from July 2006 onwards.
Developed the visual identity and logo for Siam Carving Academy, a food and fruit carving company in Bangkok, Thailand, in November 2010.
Full campaign created and executed for BobnBab advertising for their client and parent company BeirutNightLife.com, in June 2010.