Refreshed ECO Filters visual identity and created a whole new set of stationery and collaterals. Worked on this project with BobnBab in Dubai in August 2009.

About this blogfolio:
This blogfolio [portfolio in blog format] showcases the work of Froggystyle, a branding and advertising creative cell in the Middle East and South East Asia that acts as a support for ad agencies (for advertising campaigns and pitches) or for clients directly.
Froggystyle, spearheaded by Yvan C. Goudard, brings onboard the necessary people on a project basis to offer the best possible service. We can work online or onsite with equal effectiveness. Our previous missions range from advertising in war zones (Afghanistan and Sudan), unstable countries (Algeria, Saudi Arabia, and the Ivory Coast) to amazing places (Thailand, UAE and France).
We are consumer centric and every piece of work we do is with the consumer in mind. It means that, for example, we would pick a specific color because the research shows that the consumers like it, not because it is the favorite of the CEO.
We have expertise in both traditional advertising (press, TV, outdoors etc) as well as in digital media (blogging, social media, networking platforms, CPM and CPC campaigns etc). Although ATL and BTL are still in demand, online is now taking a significant and increasing chunk of marcom budgets.
To get your campaign started, contact us now!

About Yvan C. Goudard:
Yvan is an accomplished creative professional with more than two decades experience in the industry. He has worked in markets as diverse as Tahiti, Afghanistan, North Africa, Europe and the Middle East. He is responsible for delivering creative TTL campaigns and for being a key instrument in winning pitches.
His agency roster includes Saatchi & Saatchi, JWT, TBWA, McCann and Ogilvy. He has worked on international brands such as Danone, Tunisiana, Orascom, Etihad Airways, Saudi Airlines, Roshan, Sony, Ford, Samsung, Arla foods, Ariel, Meditel, Pantene and many others.
See full bio here.
Bite Delite
Developed the full visual identity and collaterals for Bite Delite, a sandwich maker in Dubai, UAE, in August 2009.
Interview by MediaMe
My interview on MediaMe, the famous blog about advertising in the Middle East.
What’s in the box?
Print campaign, diverse collaterals and stand design created for BobnBab advertising for their client Harb Trading Lebanon, in May 2009.
Costra Group
Full identity and branding created and executed for Costra Group, a bespoke furniture maker for luxury brand display at the duty free zones, in January 2009.
Etihad Guest Programme
Full set of collaterals created and designed for the guest programme (frequent flyer scheme) of Etihad Airways. TBWA\RAAD Abu Dhabi – UAE, January 2009.
Happy NEW Year!
Conceived and created this die-cut new year card for self promotion, in Dubai – UAE, January 2009
Buy one bite, get one million bytes free
Created and executed this promotion for U and Me Coffee Shops in the United Arab Emirates, in December 2008.
BTEC
Created and developed the full visual identity and collaterals for BTEC, an education centre in Dubai, UAE, in December 2008.
Rise above
This gallery contains 5 photos.
Participated actively in this winning pitch with TBWA\RAAD Abu Dhabi – UAE for Yahsat, satelitte communication company, in November 2009.
Go wherever you want. For free.
Conceived and created this promotional ads with TBWA\RAAD Abu Dhabi for ADAC, Abu Dhabi Airports Company, in the UAE, July 2008.
Head to the UK. The easy way.
Conceived and created this promotional ads with TBWA\RAAD Abu Dhabi for ADAC, Abu Dhabi Airports Company, in the UAE, July 2008.
TJS
Created and developed the full visual identity and collaterals for TJS, a company specializing in RFID, UAE and USA, in June 2008.
More Lemon, More Fizz, New Sprite
Worked on this full launch campaign with Ogilvy Cairo for Sprite, in Egypt, April 2008.